Sam Fiorella



September 25, 2018
3 Best Examples of Influencer Marketing in the Insurance Industry to Borrow
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May 16, 2017
20 Unique Customer Experience Examples & Best Practices to Boost Your Brand
NOTE: Updated February 2021 with new customer experience examples and information! Great customer service goes beyond fixing a computer or handing…


March 2, 2015
Your Business Doesn’t Need A Facebook Page
I’ll start this post with the disclaimer that the title may be a little misleading. This article won’t argue that businesses can’t…

October 6, 2014
Owning the Customer Experience is a Marketing Function
The landscape in which businesses operate has changed dramatically in modern times, yet the roles of marketing executives and departments have been…

September 24, 2014
The Principle of Reciprocity and Influence Marketing
This article was updated on February 16th, 2021. When I first penned this post over six years ago, I intended to share…