Sam Fiorella

May 16, 2017

20 Unique Customer Experience Examples & Best Practices to Boost Your Brand

NOTE: Updated February 2021 with new customer experience examples and information!   Great customer service goes beyond fixing a computer or handing…

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March 2, 2015

Your Business Doesn’t Need A Facebook Page

I’ll start this post with the disclaimer that the title may be a little misleading. This article won’t argue that businesses can’t…

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October 6, 2014

Owning the Customer Experience is a Marketing Function

The landscape in which businesses operate has changed dramatically in modern times, yet the roles of marketing executives and departments have been…

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September 24, 2014

The Principle of Reciprocity and Influence Marketing

This article was updated on February 16th, 2021. When I first penned this post over six years ago, I intended to share…

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