Client Loyalty

October 17, 2023

5 Reasons Why ‘Earn-and-Burn’ Loyalty Programs Fail (And the New Model Emerging)

Learn why ‘Earn and Burn’ loyalty programs fail to create genuine customer loyalty, and discover a new relationship-based loyalty model that could revolutionize the banking and financial services industry….

Read More…

July 4, 2013

Customer Loyalty and Advocacy are Not Interchangeable Concepts

I have attended a few conferences lately where I’ve heard both presenters and attendees use the terms “customer loyalty” and “customer advocacy”…

Read More…