Customer Experience
May 16, 2017
20 Unique Customer Experience Examples & Best Practices to Boost Your Brand
NOTE: Updated February 2021 with new customer experience examples and information! Great customer service goes beyond fixing a computer or handing…
October 6, 2014
Owning the Customer Experience is a Marketing Function
The landscape in which businesses operate has changed dramatically in modern times, yet the roles of marketing executives and departments have been…
December 5, 2013
Emotional and Logical Connections in the Purchase Decision Process
This article was updated February 1, 2021. Back in December, 2013, I wrote that “there’s entirely too much focus on social networking…
April 25, 2013
Customer Experience is the Only Competitive Advantage Left
What does it take to be competitive today? I see dozens of articles and books each week that claim to have the…