Sam Fiorella
December 5, 2013
Emotional and Logical Connections in the Purchase Decision Process
This article was updated February 1, 2021. Back in December, 2013, I wrote that “there’s entirely too much focus on social networking…
July 4, 2013
Customer Loyalty and Advocacy are Not Interchangeable Concepts
I have attended a few conferences lately where I’ve heard both presenters and attendees use the terms “customer loyalty” and “customer advocacy”…
April 25, 2013
Customer Experience is the Only Competitive Advantage Left
What does it take to be competitive today? I see dozens of articles and books each week that claim to have the…
August 8, 2012
Bending the Linear #B2B Customer Lifecycle
The customer lifecycle references the stages customers pass through when considering, purchasing and using products or services offered by their vendors as…